Multiple-criteria decision-making (MCDM) or multiple-criteria decision analysis (MCDA) is a sub-discipline of operations research that explicitly evaluates multiple conflicting criteria in decision making (both in daily life and in settings such as business, government and medicine). Conflicting criteria are typical in evaluating options: cost or price is usually one of the main criteria, and. In this chapter the methodology and techniques behind Multi-Attribute Utility Theory are introduced. The basic assumption underlying this theory is that a decision-maker chooses the alternative. ! 1! IntroductiontoMulti-Attribute*Utility*Theory*(MAUT)* Many!decisions! for! both! individuals! and! organizations! often! take! into! account! multiple!
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